Expand Awareness Among Teens AND Adults!
You can be part of the Next Big Thing in talent competitions! The Verge Awards® is making it easy and cost effective for you to reach teens and their parents by gathering them both online and at 55 live events each year (statewide, regional and national championships). And to get them there, we're making significant investments in PR, social media, local marketing, online marketing and cinema advertising; and we're engaging school administrators and teachers to promote contests to their students, parents and communities. Then we'll keep them there with tons of entertaining, educational content and inspirational content!
Reach teens and their parents through their schools! By funding public education, we can work hand-in-hand with teachers and administrators to reach 15 million teens in 30,000 public high schools, their parents and entire communities!
Reach teens online - where they live!
All of our contests begin with online preliminary rounds, and online public voting helps to determine who advances to live statewide championships. Contestants can provide links directly to their entries on any social media platform, which means their friends can easily share the post with their friends too!
And every school has a landing page that assembles all of their contestants across all contests, making it easy to vote for (and share) every entry!
Earn tremendous, positive media attention!
The Verge Awards® is sure to provide our partners with vast publicity opportunities and exposure that would otherwise be very costly to purchase.
Our nationwide celebration of teen talent and potential, the opportunity to discover new talent, heartwarming content, a groundswell of public support, and likely celebrity and influencer involvement will combine to trigger nationwide viral sharing and generate significant local and national press for both The Verge Awards® and the brands that are associated with us.
Extend your reach deep into communities by rallying alongside schools and families.
Public voting means that schools and entire communities will do all they can to rally support for their creative students, much like they do their athletes! And it means that The Verge Awards® and our partners will be part of the conversation on social media, in school hallways, in PTA meetings and at football games.
Social media engagement is easy. Live, face-to-face interaction is invaluable
A total of 51 live, day-long state championships and family-oriented celebrations will attract thousands of residents in each state, and provide additional experiential branding and activation opportunities. And you can be part of the excitement during online qualification rounds at county levels too!
One property combines sponsorship areas of entertainment, causes, arts, AND festivals!
Achieve marketing, CSR and philanthropic objectives with one coordinated investment in The Verge Awards! You'll be supporting the cause to fund public education; arts and entertainment such as music, dance, theatre, fashion design, fine arts and more; and supporting live, day-long celebrations in every state in America!
Scale your partnership with us on multiple levels and platforms
Grow with us as we add contest categories and develop new value added services, increase our online and social presence, enhance our live events and grow our production of custom content and television and video streaming content!
Achieve social impact, be part of family-oriented entertainment, become embedded in communities
Align your brand with the cause for public education - build trust and increase sales!
Build brand love by demonstrating your commitment to funding public education, a cause teens and parents care deeply about!
According to research from Column Five, "90 percent of Americans said they are more inclined to trust a brand that supports social causes"! And, a Cone Communications 2015 CSR Study found that "90 percent of consumers are likely to switch brands to one associated with a cause, given comparable price and quality."
Be an integral part of our family-oriented environment
Our online content, live championships and eventually our television programming will all bring families and communities together. And you'll be right there with them.
The Alliance for Family Entertainment states "“There is an incremental value in recall and brand connection when brands advertise in family appropriate programming." And, "Context matters for advertisers: The right environment increases purchase intent by 10 percent and advertising effectiveness by 30 percent. Advertising in the wrong environment damages brand perception."
Increase relevance by tapping into passion points
Celebrate individualism and diversity and build brand love through music, technology, film, dance, fashion, entertainment, pop culture, the arts, social impact and more.
Associate your brand with the positive emotions that our awards program evokes
Effective partnerships tap into emotion and passion to create memorable experiences. Our participants will experience:
Add emotional weight to your current social media efforts, digital / video marketing, advertising and PR
Premium partners gain free access to our highly valuable uplifting and heartwarming user-generated video content, live event footage, backstories and video interviews, custom and curated content, earned media, and more!
Sponsorships in general are perceived more favorably than other forms of marketing
“Sponsorship [a]llies companies with community responsibility and improved quality of life… it is seen as a form of marketing that gives something back, that benefits someone else in addition to the marketer. It implies a degree of altruism absent from more commercial types of marketing.” (IEG’s Guide to Sponsorship 2017)
And in the case of The Verge Awards®, that “something” is saving arts and enrichment education programs in our nation’s public high schools.
Not Just Recognition, But a Lasting Impression
Make a durable impression with year-long commitment and recognition
The Verge Awards® for Teens on the Verge of Greatness! is not a moment-in-time activation! Our contests span several weeks, across the entire school year. Plus, you can promote your involvement as long as you wish; before, during and (especially) after the contests. Beyond simply promoting company values - your year-long commitment ties to your core identity and defines who you are as a brand.
Recognition spans multiple programming and distribution platforms
Although you will certainly receive plenty of recognition on our website, imagine the additional exposure you'll receive through social media sharing for voting, 55 live events with live streaming, custom digital content, gamification, and assembling UGC and other content for online webisodes, original content for video streaming, and more!
Recognition spans multiple marketing channels
We'll be investing a great deal in our own marketing and community building programs, and look forward to celebrating the support we receive from corporate citizens as often as possible! This includes social media, mobile, video, cinema, music streaming, video streaming, ads on local movie screens, TV and radio stations, outdoor billboards; and through digital influencers and content creators on YouTube, Vine, Facebook, Snapchat, Twitch, Instagram, and other digital and social media platforms.
Scale regional involvement nationwide and even globally!
Say you participate in the CT State Championship, where we capture some pretty fantastic video and digital content. As a premier partner, you will be able to enlist our local talent and use our content in your national and even global social, digital and marketing communications!
And of course, enjoy every single high-value benefit
You will certainly enjoy all of the traditional benefits associated with live events, but we offer so much more! Since public voting helps to determine our contest winners, your brand will be part of the online conversation in social media. And, you'll gain access to our treasure trove of user-generated and custom video and digital content!
Leverage/activate your investment for the greatest ROI
The greatest value in this partnership is in the opportunities it provides to leverage your involvement and activate retail visitations through sales promotions, PR, social media, digital marketing, content publishing, advertising and live event participation. We'd love to help you design programs that will maximize your ROI! Visit our leverage page for initial ideas on what to leverage.